The migration to digital entertainment will accelerate as companies seek efficiencies in advertising and distribution in a downturn and consumers want greater control and higher value, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2009-2013, released on Tuesday. – Reuters

‘The [PWC] report describes a profound structural shift to more efficient digital ad models, and it warns, “This in turn may result in a permanent reduction in total advertising spend, as dollars formerly ‘wasted’ through inaccurate targeting are saved and reallocated to other priorities.”’ – Media Life Magazine