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Challenges in the original video content business persist

Original video content will, eventually, explode like blogging for journalism…my sense is that production standards are still too high to make original content work on a scalable level. Where are the film & edit students, why don’t we see more raw creativity?

From PaidContent: “The weak ad market is forcing breakout online video studio EQAL out of the original content business, and into the arms of old-school media giants like CBS. EQAL is halting development of new standalone series, in favor of running the online video properties for existing brands like CBS’ Harpers Island (called Harper’s Globe) or Food Network icon Paula Deen (with a new property called Get Cookin’). It’s just the latest twist in the ongoing online video shakeout—though EQAL remains in better standing than shuttered studios like ManiaTV or 60Frames.” (full story here)

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