Case Study -  Building A New Team
Soon after being installed as the President of The Atlantic Consumer Media Group, Justin Smith decided to move from a centralized sales/marketing team based in Washington DC to a decentralized sales/marketing team – relocating the commercial division of The Atlantic to New York City.  Only 2 of the 20 sales/marketing positions based in DC decided to stay on after this transition…

Case Study – Building A Digital Team Within A Magazine Publishing Company
Hearst Digital had recently named Kristine Welker as VP Sales and Marketing Hearst Digital from founding Vice President/Publisher CosmoGirl.   While Kristine had some experience managing a digital business, running Hearst Digital was to be her first experience leading a business 100% dedicated to digital…

Case Study – Quickly Filling a Sales Position – Open for 11 Months
After a very successful Watch & Jewelry Sales Director left the group in November ’07, the Forbes Life Group spent the following eleven (11) months attempting to fill the position. After the Forbes Life Group both conducted their own search and used outside recruiters Meredith Levin, Group Publisher of the Forbes Life Group, retained the services of Mercury Group…