Turnover is costly. Despite the harm it can cause to the bottom line, many businesses do not actually know how much turnover costs them. Policies that support workers, such as paid sick days, a fair minimum wage, investments in workforce training, and work sharing, can help decrease turnover and reduce these costs. This turnover calculator provides an estimate of how much turnover costs your organization.
December 19th, 2011
How much does turnover cost your business?
December 15th, 2011
Agency of the Year: McGarry Bowen
It’s a win for the ages, literally, McGarry Bowen, led by a trio of veteran admen who’ve been around the block and then around it again, has bested the competition with a new business run that added an estimated $66 million in revenue to its coffers—a 60 percent jump from 2010.
It’s a win for the ages, literally, McGarry Bowen, led by a trio of veteran admen who’ve been around the block and then around it again, has bested the competition with a new business run that added an estimated $66 million in revenue to its coffers—a 60 percent jump from 2010.
December 15th, 2011
Newspapers Dead Within Five Years – But not USAToday, NYTimes, WSJ (et al)
As if the ink-stained wretches of the newspaper world need anymore bad news, the USC Annenberg Center for the Digital Future says the print product some of you like to pick up of your driveway every morning will go the way of the dinosaur within five years.
via Newspapers Dead Within Five Years, USC Predicts – Los Angeles News – The Informer.
As if the ink-stained wretches of the newspaper world need anymore bad news, the USC Annenberg Center for the Digital Future says the print product some of you like to pick up of your driveway every morning will go the way of the dinosaur within five years.
via Newspapers Dead Within Five Years, USC Predicts – Los Angeles News – The Informer.
December 7th, 2011
Shazam Wants You to Hold the Phone Up to the TV
Shazam Entertainment Inc., maker of that nifty tool that lets people identify songs they can’t recognize, wants TV viewers to start using the service, too.The startup is teaming with companies including General Mills, News Corp. and Gap’s Old Navy to give Shazam’s 165 million users a way to get discounts or more information on products in TV commercials. To make it work, the user holds up an iPhone, iPad or Google Android device when Shazam’s blue logo comes on screen during a commercial — and then activates the sound-recognition app to get a promotion or additional content.
via Shazam Wants You to Hold the Phone Up to the TV – BusinessWeek.
Shazam Entertainment Inc., maker of that nifty tool that lets people identify songs they can’t recognize, wants TV viewers to start using the service, too.The startup is teaming with companies including General Mills, News Corp. and Gap’s Old Navy to give Shazam’s 165 million users a way to get discounts or more information on products in TV commercials. To make it work, the user holds up an iPhone, iPad or Google Android device when Shazam’s blue logo comes on screen during a commercial — and then activates the sound-recognition app to get a promotion or additional content.
via Shazam Wants You to Hold the Phone Up to the TV – BusinessWeek.
December 2nd, 2011
Moneyball for Ad Sales
How many of you find yourself competing with the “big guys” on a smaller budget?
Billy Beane, the Oakland A’s general manager, was determined to find a way for a low-revenue professional baseball team to compete successfully with teams spending two or three times as much on top player salaries. He found a way, with strategies vividly described in the book “Moneyball” — and now the much more widely consumed movie.
via MediaPost Publications Moneyball for Ad Sales 11/10/2011.
How many of you find yourself competing with the “big guys” on a smaller budget?
Billy Beane, the Oakland A’s general manager, was determined to find a way for a low-revenue professional baseball team to compete successfully with teams spending two or three times as much on top player salaries. He found a way, with strategies vividly described in the book “Moneyball” — and now the much more widely consumed movie.
via MediaPost Publications Moneyball for Ad Sales 11/10/2011.
December 2nd, 2011
MediaPost Publications Moneyball for Ad Sales
How many of you find yourself competing with the “big guys” on a smaller budget?
Billy Beane, the Oakland A’s general manager, was determined to find a way for a low-revenue professional baseball team to compete successfully with teams spending two or three times as much on top player salaries. He found a way, with strategies vividly described in the book “Moneyball” — and now the much more widely consumed movie.
via MediaPost Publications Moneyball for Ad Sales 11/10/2011.
How many of you find yourself competing with the “big guys” on a smaller budget?
Billy Beane, the Oakland A’s general manager, was determined to find a way for a low-revenue professional baseball team to compete successfully with teams spending two or three times as much on top player salaries. He found a way, with strategies vividly described in the book “Moneyball” — and now the much more widely consumed movie.
via MediaPost Publications Moneyball for Ad Sales 11/10/2011.
December 2nd, 2011
USA Today Bids to Boost Digital With Private Ad Exchange
Nine months after its parent company started selling online ads for some of its newspapers on a private exchange, USA Today is following suit.The nation’s second-largest print newspaper has launched a private marketplace, powered by Admeld, to sell the majority of its unsold online ad inventory in a more controlled environment.
via USA Today Bids to Boost Digital With Private Ad Exchange | Digital – Advertising Age.
Nine months after its parent company started selling online ads for some of its newspapers on a private exchange, USA Today is following suit.The nation’s second-largest print newspaper has launched a private marketplace, powered by Admeld, to sell the majority of its unsold online ad inventory in a more controlled environment.
via USA Today Bids to Boost Digital With Private Ad Exchange | Digital – Advertising Age.



