Grok Blog

How much does turnover cost your business?

Turnover is costly. Despite the harm it can cause to the bottom line, many businesses do not actually know how much turnover costs them. Policies that support workers, such as paid sick days, a fair minimum wage, investments in workforce training, and work sharing, can help decrease turnover and reduce these costs. This turnover calculator provides an estimate of how much turnover costs your organization.

via The CLASP-CEPR Turnover Calculator.

Agency of the Year: McGarry Bowen

It’s a win for the ages, literally, McGarry Bowen, led by a trio of veteran admen who’ve been around the block and then around it again, has bested the competition with a new business run that added an estimated $66 million in revenue to its coffers—a 60 percent jump from 2010.

via Agency of the Year: Mcgarrybowen | Adweek.

Newspapers Dead Within Five Years – But not USAToday, NYTimes, WSJ (et al)

 

 

As if the ink-stained wretches of the newspaper world need anymore bad news, the USC Annenberg Center for the Digital Future says the print product some of you like to pick up of your driveway every morning will go the way of the dinosaur within five years.

via Newspapers Dead Within Five Years, USC Predicts – Los Angeles News – The Informer.

Is Social Peaking?

A talk by Forrester CEO George Colony at Le Web conference. In it, he predicts the end of the web and the emergence of “post social.” Skip forward to 15:10 for the data.

via A VC: Sunday Debate: Is Social Peaking?.

Meet The Company That’s Stealing Facebook’s Ad Revenue

 

 

Facebook has sent cease-and-desist letters to Sambreel, a company that makes Facebook “skins” for folks who want to jazz up their profile pages with cool graphics and backgrounds. The move suggests that Facebook hasn’t yet figured out a technical fix that might prevent its users from using Sambreel’s product, PageRage, which also displays ads that cover the ads Facebook’s clients have paid for.Advertisers on Sambreel’s products include Gap, American Express and AT&T.

via Meet The Company That’s Stealing Facebook’s Ad Revenue.

NYC Startup map and locations

Startups are popping up all over New York City. We compiled a list of nearly 150 companies, accelerators and work spaces and their locations. Together they make a living, breathing map of the startup ecosystem.Most of the startups reside between 34th and 14th streets in mid-town Manhattan. Some creep into Brooklyn and extend as high as the low 50s. But the Flat Iron District and Union Square are the clear hubs for budding entrepreneurs, with accelerators and startup schools like Techstars, Dogpatch Labs and General Assembly all located there.Nearly all of the startups listed are venture backed scroll down to see all of the listed companies.

via NYC Startup map and locations.

Shazam Wants You to Hold the Phone Up to the TV

Shazam Entertainment Inc., maker of that nifty tool that lets people identify songs they can’t recognize, wants TV viewers to start using the service, too.The startup is teaming with companies including General Mills, News Corp. and Gap’s Old Navy to give Shazam’s 165 million users a way to get discounts or more information on products in TV commercials. To make it work, the user holds up an iPhone, iPad or Google Android device when Shazam’s blue logo comes on screen during a commercial — and then activates the sound-recognition app to get a promotion or additional content.

via Shazam Wants You to Hold the Phone Up to the TV – BusinessWeek.

Moneyball for Ad Sales

How many of you find yourself competing with the “big guys” on a smaller budget?

Billy Beane, the Oakland A’s general manager, was determined to find a way for a low-revenue professional baseball team to compete successfully with teams spending two or three times as much on top player salaries. He found a way, with strategies vividly described in the book “Moneyball” — and now the much more widely consumed movie.

via MediaPost Publications Moneyball for Ad Sales 11/10/2011.

MediaPost Publications Moneyball for Ad Sales

How many of you find yourself competing with the “big guys” on a smaller budget?

Billy Beane, the Oakland A’s general manager, was determined to find a way for a low-revenue professional baseball team to compete successfully with teams spending two or three times as much on top player salaries. He found a way, with strategies vividly described in the book “Moneyball” — and now the much more widely consumed movie.

via MediaPost Publications Moneyball for Ad Sales 11/10/2011.

USA Today Bids to Boost Digital With Private Ad Exchange

Nine months after its parent company started selling online ads for some of its newspapers on a private exchange, USA Today is following suit.The nation’s second-largest print newspaper has launched a private marketplace, powered by Admeld, to sell the majority of its unsold online ad inventory in a more controlled environment.

via USA Today Bids to Boost Digital With Private Ad Exchange | Digital – Advertising Age.