Grok Blog
January 5th, 2012
By 2050, the world’s population is projected to be more than 9 billion, with roughly 70% of people residing in urban areas. With more people flocking to cities, there is an urgent demand for smarter, more sustainable cities.A city’s infrastructure is comprised of a number of systems, including transportation e.g. roads, bridges, public transportation, etc., sewage, utility e.g. gas, electricity, water treatment and delivery, and public and private buildings. Urbanization and proliferation of these systems are key to quality of life, but also create a significant toll on the sustainability, energy efficiency and capacity level of a city.
via 5 Ways The Smart City Will Change How We Live In 2012 | Co.Exist: World changing ideas and innovation.
Posted in Uncategorized |
January 4th, 2012
Traditionally, if you are the last media impression click or view thru before the conversion, you receive 100% of the credit. When this changes, it will unlock a ton of value for underperforming publishers.
When assigning credit to the whole conversion path, rather than the last touchpoint, we derive value from media that would not have been bought and scaled before. This means that content, video, high-touch placements start to carve out their dollars on a plan.
via Get Ready For the Advertising World to Transform, Again | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.
Posted in Advertising, Media Sales, Online Marketing |
December 29th, 2011
In Gary Shteyngart’s 2010 novel Super Sad True Love Story, ordinary Americans are glued to superpowered iPhone-like devices while authority figures monitor their every move. Two newly released research papers on the Internet’s future, it seems, prove the author did a good job of predicting things. One Pew study has found that text messaging is growing more quickly than anyone has imagined, while a new Brookings paper is predicting cheap and total monitoring of all electronic communications by authoritarian governments in the next few years.
via The Future Of The Internet’s Here. And It’s Creepy | Fast Company.
Posted in Media Integration |
December 24th, 2011
Randall Rothenberg is the president and CEO of the Interactive Advertising Bureau, a role he returned to this February after a brief stint as chief digital officer at Time Inc. During Rothenberg’s tenure, the IAB has taken on the shortcomings of panel-based measurement, the dearth of talented creative executives in the industry, and numerous key nuts-and-bolts issues like viewable ad impressions and the industry’s overreliance on the click. These days, Rothenberg is hoping the digital ad business has dodged a bullet on privacy, and he’s bullish that 2012 will be the year of tablet publications and hit Web series.
via Digiday – IAB’s Rothenberg on Privacy Woes and Ad-Tech ‘Gobbledygook’.
Posted in Advertising |
December 24th, 2011
(This is Fred Wilson’s post but it reflects an attitude/process very similar to mine)
This post will explain a lot about dealing with a disorganized organization system. I am not very organized. I am a brute force type. My desk is a mess. My computer is a mess. But I somehow power through things and get the important stuff done.
via A VC: Feature Friday: Mark Unread In Gmail.
Posted in Uncategorized |
December 22nd, 2011
What is it about graphs and economics? In a discipline where facts are murky and certainty is elusive, graphs offer a bright light of information and a small confidence that the world can be summed up between two axes
. Here, from economists on left and right, and from economic journalists from around the beat, are the graphs of the year. Click through the gallery or scroll down to find the graphs organized under categories including Europe, spending & taxing, and energy.
via The Most Important Graphs of 2011 – Derek Thompson – Business – The Atlantic.
Posted in Jobs |
December 21st, 2011
While there clearly are not enough jobs to go around, some people are getting hired. Every day, every hour, thousands of people are selected from thousands more who are ready, willing and able to work. The question is, why is it that some people get hired and some don’t? This list is meant for recent graduates but it is a good reminder for anyone looking…the only thing I would add is to actually care about the business you are applying to. The hiring manager’s interest is to make sure he/she looks good for hiring you.
via 10 Things Job Applicants Should Know – NYTimes.com.
Posted in Jobs, Recruiting |
